Case Studies

Should Tree Service Owners Use WordPress? Business Talk Between the Pros

I have a good friend that is a owner of a tree service, and the other day we were in a deep discussion about the type of websites that companies should have. But does this really matter? Well I can tell you ahead of time that by time our debate was over, the answer was pretty much, no.

We came to an agreement that it didn’t really matter what the website was made from, no matter what type of industry you are in whether it be tree service, limo, carpet cleaning, or whatever else. More importantly though, it doesn’t matter if you have a website at all if nobody can find it. It doesn’t matter if you bought the most expensive WordPress theme or even payed thousands of dollars for a website. If no one can find it, then there’s absolutely not much of a point in having one in the first place.

So that just about summed up our argument. But why did I turn this topic into some random post you may ask? I mean, this case study is quite a bit different from the other posts I do with WordPress tutorials and information. So to get back on topic: Does it really matter if companies like my friend’s tree service have a website on WordPress?

Well, it depends on who ends up creating the website.

For example, my buddy (who owns the tree service,) decided to design his first website with WordPress seeing as he thought he was very familiar with it. The website looked decent, but hey, it worked.

After 4 months of it being live on the web and after it had just started to get more people coming to it everyday, the website got hacked and my buddy was not able to get any of his content back. Essentially, the site was gone, and he didn’t no what to do to get it back. This, of course, was before he met a WordPress expert like me, and it was far to late by the time we actually did meet.

So after hearing about my buddy’s misfortune and watching hacking destroy the hard work of other people (especially business owners,) I would not even recommend WordPress for anything business related. Of course, there are much better security measures you can take to prevent things like hacking from happening, but it just seems safer to use Weebly or something similar.  And just so you know, my tree service pal agrees, and wishes he would have just used Weebly in the first place.

So in conclusion, it is up to the specific needs of a business owner when it comes to websites being built with WordPress or a similar platform. To each his own.


What’s the Difference Between Posts & Pages?

It may seem obvious, but there is a little bit of a different between pages and posts in the WordPress platform, but not by much.

Whether you choose to use one, the other, or even both, it won’t make a big difference on how your blog functions and if you are trying, ranks in Google.

But let’s get straight to the point. Pages and posts aren’t exactly what I want to have an extensive conversation about since they make so little of a difference.


WordPress posts are where most people choose to create their blog posts, which is specifically what it was designed for.

These mostly consist of the solid content of the blog, and really anything that you want your visitors to see when they visit.


Pages basically work the exact same way, except they are more so used to list information about the website, and usually sit at the top of the site.

Most websites you see have a home, about, contact, privacy, links, terms of service page, etc, which were more than likely made from pages.

People mostly create pages when they want the content hidden from users that visit the site, or the search engines like Google and Yahoo. If they are trying to rank for certain keywords but don’t want to stuff them within posts all over the blog, they will use pages instead and hide them so that the only way users can access them is through the search engines.

This is way more advanced stuff, but I thought I would just mention it early on because I want to eventually do some detailed posts on it.


And there you have it!

This is by far not the only, or even strictest distinction between WordPress posts and pages, but it’s my take on it.

Like always, I hope you enjoyed!


Blogging in Advance With WordPress Post Scheduling

In my opinion, one of the coolest things about the WordPress blogging platform is that it allows you to schedule out your posts in advance. If you aren’t sure what that translates to, it means that you have the ability to write a blog post and schedule it to publishing on a later date. This way, your blog can stay updated with high quality content even when you aren’t doing it manually.

If you are trying to start up a successful WordPress blog, scheduling posts in advance will be one of your best friends. Continue reading


Choosing a Theme for Your WordPress Blog

Choosing a theme for your WordPress blog can be difficult because of the many choices you have to select from. There are literally hundreds of thousands of themes to choose from on the WordPress platform that have different colors, style, functions, etc, so there is no shortage of ideas.

It may seem difficult to install WordPress if you are only a beginner but I promise it will get easier over time. Once you have WordPress installed and ready to go, it’s time to choose a theme and in this blog post, I want to show you how to do so.

While in the dashboard of your new blog, you should see a black column that includes a large list of option such as posts, pages, media, tool, and appearance, which is where you want to scroll over, in which you will then see “themes.” You want to select this option and from there, you will be taken to a huge selection of both free and paid themes. There are plenty of free themes to choose from so unless you want to spend the money to buy one, there is really no point. Free has worked just fine for me in the 3 years I have been setting up WordPress blogs. Continue reading


How to Set up WordPress

Installing WordPress on your new domain may seem like a difficult task at first, but it’s nowhere near as bad as it may seem.

The first thing you are going to need is a new (or even old) domain name and a hosting provider in mind, which is the means we will use to set up WordPress. My favorite hosting providers are Hostgator, iPage, and Fatcow, so I would recommend one of them. If you will only be using one domain name, the most basic package should suit your needs.

After purchasing your web hosting, it’s time to point the domain name to the hosting website’s servers so that your website will have power. Simply go to the ‘change name servers’ setting on the individual domain name (which can be found in the account section of your domain provider like GoDaddy, etc.) This can take anywhere from a few minutes to a few days to finally propagate.

From here, it’s time to finally install WordPress. Continue reading



Hello again. In case you haven’t heard, this blog is going to discuss blogging and internet marketing rather, what’s working in the here and now. In the beginning stages I mostly plan to talk about WordPress for your blog and the process of getting it set up.

Okay, so this new and (improved) David-Adams  blog will probably end up all over the place, of course still discussing the same topic. It’s just that I love all of this stuff and talking about it so my blog posts could end up slightly erratic. Still, I think you shall enjoy it.

Continue reading